A synchronization license is more than just a revenue stream; it can be a powerful global marketing tool for artists. But, how do artists without well-funded marketing budgets or substantial airplay get their music in front of decision makers? For this installment of GRAMMY Pro Music Business Summit, the New York Chapter assembled a panel of experts in the field of synchronization to discuss the opportunities open to music makers, what companies are looking for, and how a deal is structured.
Watch highlights from this discussion plus bonus interviews with the panelists here:
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